No longer living Singapore
Key Highlights
Beauty and wellness salon operating since 2020 with a physical, appointment-based model. Located in Delfi Orchard, Singapore, and positioned for walk-in visibility and foot traffic in a central retail area. Service menu includes facials, HIFU, eyelash extensions, whitening baths, slimming, hair removal, eyebrow and lips embroidery, and laser treatments. Operates from a rented 1,300 sq ft unit configured into six rooms: three facial rooms, one whitening room with shower, one treatment room, and one eyelashes/embroidery room. Team comprises two staff members with 10 years and 2 years of experience respectively, and the seller reports an average of four customers per day. No Google rating or review count is provided in the available data.
What Makes This Business Unique
The business combines a broad, device-led treatment menu with a multi-room layout designed for parallel delivery across facial, whitening, device treatments, and lashes/embroidery. The asset base includes named equipment such as Ultraformer 3 (HIFU), laser hair removal equipment, collagen body whitening machines, and multiple facial machines. The seller identifies facials, HIFU, and eyelash extensions as the top-selling services, indicating the current demand concentration within the service mix.
Operations
Revenue is generated from a mix of recurring and one-off treatments delivered in a physical salon setting, including facial, HIFU, lashes, whitening, slimming, hair removal, embroidery, and laser services. The salon runs on an appointment basis, and the seller reports serving an average of four customers per day. Premises are rented at SGD 13,000 per month for a 1,300 sq ft unit with six rooms supporting multiple treatment categories. Reported tangible assets include equipment valued at S$120,000 and furniture valued at S$20,000, including Ultraformer 3, laser and diode hair laser equipment, plasma and skin booster machines, collagen body whitening machines, slimming equipment, and facial machines. Business structure is a sole proprietorship.
Customers & Market
The seller reports the business primarily serves regular customers and does not actively advertise. Top-selling services are reported as facials, HIFU, and eyelash extensions, suggesting customer demand is concentrated in skincare and device-led treatments. The appointment-based model indicates capacity is managed through scheduling rather than walk-in throughput.
Why This Business
The acquisition includes an operating, fitted-out six-room salon footprint in Delfi Orchard, avoiding a new build-out for treatment rooms and wet facilities. The included equipment package (including Ultraformer 3 and laser systems) provides immediate capability to deliver higher-ticket, device-led services without new procurement lead time. The seller reports an established repeat-customer base and a clear set of best-selling services (facials, HIFU, and eyelash extensions), which provides a defined starting point for menu focus and utilisation planning.
| Year | Revenue (SGD) | Earnings (SDE) | NET MARGIN |
|---|---|---|---|
| 2026 | SGD 420K | SGD 144K | 34.3% |
Equipment: S$120,000
Furniture: S$20,000
Others: S$130,000
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AI paraphrased description: This SWOT analysis helps you quickly see the good and bad sides of a business, plus the opportunities to grow it and the risks to watch out for. It makes it easier for buyers to decide if a business is worth buying without getting lost in complicated details
The seller reports a 1,300 sqft unit configured into six functional rooms (including a whitening room with shower), enabling parallel delivery across facial, device, and lash/embroidery services from day one.
In Singapore, adding wet works and reconfiguring retail units into multiple treatment rooms can take 6–12+ weeks plus significant capex and landlord/MCST approvals; acquiring an already fitted space can shorten time-to-revenue.
This footprint also supports service segmentation (e.g., facial vs device rooms) that can reduce scheduling conflicts and improve therapist utilisation if managed tightly.
According to the listing, the asset set includes an Ultraformer 3 (HIFU) and multiple laser/diode and facial machines, which can support higher-ticket treatments compared to basic facial-only setups.
For Singapore salons, purchasing and commissioning comparable aesthetic devices can be a major upfront cost (often tens of thousands per device, depending on model and condition) and may require training, maintenance contracts, and consumables sourcing.
If equipment ownership, condition, and authenticity are verified, the buyer acquires immediate ability to sell premium packages without waiting for procurement lead time.
Seller-submitted figures indicate 2025 earnings (SDE) of SGD 144k on SGD 420k revenue, implying ~34% margin.
For small Singapore beauty salons, net margins often land around ~10–25% depending on rent and labour mix; if verified, this performance would compare favourably versus typical operators at similar scale.
A margin at this level can support a stronger valuation, but it should be confirmed against bank/POS, package liabilities, staff costs (CPF), and owner add-backs.
The business operates in a central Orchard-area retail environment, which generally supports higher willingness-to-pay and gift/impulse purchases compared to suburban locations.
In Singapore, prime shopping districts can improve discovery for beauty services and enable collaborations with adjacent retail (hair, fashion, aesthetics) that are harder to replicate in low-footfall areas.
If lease terms are transferable and sustainable, the buyer is acquiring location-driven demand potential that would be difficult to replicate without committing to similar prime rent.
The seller reports monthly rent of SGD 13,000, which is a significant fixed cost for a small-team salon and increases break-even pressure during slow months.
For Singapore service retailers, occupancy costs can materially compress margins when revenue dips; a common retail rule-of-thumb is to keep rent to a manageable share of sales, and this should be stress-tested against actual monthly revenue variability.
With the seller reporting ~4 customers/day, a buyer should validate whether average bill size and package prepayments are sufficient to keep occupancy sustainable at this rent level.
No Google rating/review count was provided and no website or social channels were listed, limiting external validation of service quality, repeat behaviour, and brand awareness.
In Singapore’s consumer beauty category, comparable salons typically rely on Google Maps discovery and Instagram proof-of-work; without these signals, customer acquisition may depend on the owner’s network or offline referrals.
A buyer inherits the need to validate the repeat-customer base via package ledgers, appointment history, and customer contactability/consent.
Only 2025 revenue and earnings are provided, so the buyer cannot assess whether performance is stable across seasons, rent changes, staffing changes, or treatment mix shifts.
For small Singapore salons, year-to-year swings are common due to promotions, therapist turnover, and mall footfall changes; multi-year statements are typically used to normalise earnings.
The buyer should reconcile 2025 P&L to bank/POS and request at least 24 months of monthly sales to understand volatility before finalising valuation.
The business is stated to be a sole proprietorship, which usually means the buyer is purchasing assets and taking an assignment/novation of the lease and supplier/staff arrangements rather than acquiring a company shell.
In Singapore, this can increase legal work: transferring tenancy, re-papering employment terms, and ensuring licences (if applicable) are re-issued under the buyer’s entity.
A buyer should budget for transaction friction and ensure continuity plans are in place for client packages and deposits during the handover.
Within 3–6 months, a new owner could introduce tiered memberships (e.g., monthly facial credits, HIFU maintenance plans, lash refill bundles) to convert the seller-reported regular base into predictable recurring revenue.
This is achievable because the business already offers repeatable services (facials, lashes, hair removal) and has multiple rooms that can be scheduled into off-peak utilisation.
Prerequisite: the buyer should first audit existing package liabilities and standardise package terms, expiry, and redemption policies in the POS to avoid revenue leakage and customer disputes.
In the first 90 days, the buyer can set up and optimise Google Business Profile, implement online booking (or WhatsApp booking with tracked campaigns), and build an Instagram portfolio focused on before/after and device credentials.
For Singapore beauty services, these channels commonly drive discovery and conversion, especially for central areas where tourists, office workers, and shoppers search near-me options.
Prerequisite: confirm brand/trade name usage rights and ensure any clinical-style claims for lasers/HIFU are compliant with platform ad policies and local regulations.
Given the reported six-room setup, a buyer could increase revenue per square foot within 6–12 months by shifting to specialist room blocks (e.g., device days, lash evenings) and hiring part-time/commission therapists to extend peak-hour capacity.
This is realistic because the physical layout already supports parallel treatments; incremental labour can be flexed with demand rather than committing to high fixed payroll immediately.
Prerequisite: validate treatment SOPs, training requirements for each machine, and ensure sufficient consumables and maintenance support to scale safely.
Within 6–9 months, the buyer can build structured consultation flows to move facial and lash clients into higher-LTV programs such as hair removal packages, HIFU maintenance, and combined body treatments.
The seller reports facials, HIFU, and eyelash extensions as top sellers, indicating existing entry services that can feed upgrades without requiring new core capabilities.
Prerequisite: confirm pricing architecture and gross margin per treatment (consumables + therapist time) so upsells improve contribution margin rather than only boosting topline.
Central Singapore beauty corridors typically have many salons and aesthetic operators offering similar facials, HIFU, and hair removal, increasing customer price comparison and promotion sensitivity.
For a small team with a high fixed rent base, any sustained need to discount can compress margins quickly because occupancy costs do not flex down with demand.
This threat is heightened if the business currently relies on repeat clients without a diversified acquisition funnel, making it harder to replace churn with new customers.
For a retail-unit salon, landlord decisions on renewal, rent step-ups, and reinstatement obligations can materially change the cost base, particularly in central malls where tenant mix changes are common.
Because the business model depends on this specific fitted space (multiple rooms and wet facility), relocation would likely involve substantial re-fit capex and downtime.
If lease assignment is restricted or renewal options are limited, continuity risk can affect valuation even if current earnings are strong.
Device-led treatments (e.g., HIFU, lasers) face increasing scrutiny in Singapore around advertising claims, training, and safe operation expectations, which can limit aggressive promotions on major platforms.
If the business’s future growth plan depends on paid ads or influencer campaigns, policy changes or enforcement can raise customer acquisition costs or reduce conversion rates.
This is particularly relevant for a small operator without a diversified marketing mix and without strong third-party reputation signals already in place.
The seller reports a small team with two staff members of differing tenure, and salon services often depend on therapist-client relationships and consistency of technique.
Singapore’s beauty labour market can be tight for experienced therapists, and turnover can reduce repeat bookings and slow package redemption, affecting cashflow.
The risk is larger where the business offers many modalities (facials, lash/embroidery, device treatments) that may require different skill sets and training time.
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