Profitable Home & Lifestyle Brand | $1M Ttm Revenue | Consistent Margins | Scalable Paid Media

Key Highlights
Direct-to-consumer home and lifestyle e-commerce business in the retail sector, operating via a dropshipping model. Launched in May 2023 and founded in 2023. Product range spans home, garden, fitness, and everyday-use categories. The business reports trailing twelve-month revenue of $1,089,817 and trailing twelve-month net profit of $225,239. The business reports an average order value of $127.70 and a customer base of 30,000+. Team size is listed as 1–5, with an LLC / Corporation structure.
What Makes This Business Unique
The business combines a broad home-and-lifestyle catalogue with a stated average order value of $127.70, which is higher than typical low-ticket dropshipping stores. It has scaled to a reported 30,000+ customers and $3M in lifetime revenue since launching in May 2023, indicating rapid customer acquisition for a young brand. The operating model is described as fully dropshipping with no inventory, aligning the cost base to marketing and supplier fulfilment rather than warehousing. The sale is described as including product catalogs, product descriptions, and creative assets.
Operations
Revenue is generated through direct-to-consumer online sales, with a stated mix of recurring and one-off revenue. Fulfilment is handled through a dropshipping model, with inventory listed as S$0. The offering spans multiple lifestyle categories, including home, garden, fitness, and everyday-use products. Included tangible assets are described as product catalogs, product descriptions, and creative assets. Monthly operating cost is listed as 53,279.
Customers & Market
Customers are consumer buyers purchasing practical lifestyle products across home, garden, fitness, and everyday-use categories. The business reports 30,000+ total customers. Average order value is reported at $127.70, indicating a mid-market price point relative to many dropshipping stores.
Why This Business
The business reports scaling to $1,089,817 in trailing twelve-month revenue within roughly two years of launch, which is difficult to replicate without proven product selection and paid acquisition execution. A reported 30,000+ customer base provides an existing audience for retention and repeat-purchase programs without starting from zero. The dropshipping model and zero-inventory position reduce operational complexity compared with stocked e-commerce and can be transitioned without warehousing. The sale is described as including product catalogs, descriptions, and creative assets, reducing the build time for merchandising and ad creative development.