Online Beauty and Perfume E-Commerce Store with High Reviews

Key Highlights

Beauty and wellness e-commerce business founded in 2025 and launched in March 2025. Operates an online store on Shopify using a dropshipping, supplier-fulfilled model. Product catalogue spans skincare treatments, perfumes, body care, baby care, and hair care, with multiple third-party brands listed on the site. Customer acquisition is run through Google Ads, Meta Ads, and email marketing, with a reported 3.11x ROAS. The business reports more than 54,000 customers and approximately 23,000 monthly unique visitors. The website displays “EXCELLENT” based on 58 reviews via a Trustindex widget presented as Google-sourced.

What Makes This Business Unique

The operation combines a broad multi-category beauty catalogue with a Shopify-based dropshipping model, keeping fulfilment supplier-led rather than inventory-led. Marketing is performance-oriented across Google Ads and Meta Ads, supported by email, with ROAS explicitly tracked. The site includes a visible review feed presented as Google-sourced via Trustindex, with comments referencing fast delivery, responsive communication, and receiving the expected products. The seller indicates a marketing manager and an e-commerce manager could remain under new ownership, supporting continuity.

Operations

Revenue is generated primarily through one-off e-commerce transactions. Orders are processed through a Shopify storefront and fulfilled via dropshipping, reducing in-house inventory handling. The business is structured as a sole proprietorship with a reported team size of 1–5, and the seller indicates a marketing manager and e-commerce manager could stay on post-acquisition.

Customers & Market

Targets consumers purchasing at-home beauty and skincare products online, including skincare treatments, fragrances, and personal care items. Customer acquisition is driven by Google Ads, Meta Ads, and email marketing, indicating a paid-media and retention-marketing mix. On-site reviews presented as Google-sourced via Trustindex frequently mention fast delivery, responsive customer service, and ordering via WhatsApp.

Why This Business

A live Shopify storefront with an operating dropshipping workflow can be acquired immediately rather than built from scratch through supplier onboarding and process setup. The reported customer base (54,000+) and ongoing site traffic (approximately 23,000 monthly unique visitors) provide an existing demand base that typically takes time and advertising spend to establish. Marketing channels are already defined across Google Ads, Meta Ads, and email, with a reported ROAS metric, enabling a buyer to manage acquisition using existing performance tracking.